World Cup More Popular than Baseball?
Maybe not, but the number of viewers were comparable to those of the World Series!
For the ESPN empire and Univision, any questions about the return on their investment in the World Cup are being answered by viewers. On Saturday, the United States’ loss to Ghana was seen by 14.9 million on ABC — an American record for the tournament — and an additional 4.5 million on Univision.
That’s 19.4 million viewers for a Round of 16 game on a Saturday afternoon at 2:30 p.m. Eastern — the same number that Fox averaged over six prime-time games for last year’s World Series.
ESPN and ABC have done a good job of broadcasting this tournament so far. Let’s see if they can build on this in the future.