Colbert: 23% of black Fox viewers are Juan Williams
Fox News’ Bill O’Reilly is known for trumpeting his stellar ratings but there is one statistic that the host doesn’t talk much about.
Only 1.38 percent of Fox News primetime viewers are African-Americans, according to one reporter and Comedy Central’s Stephen Colbert thinks he knows exactly how those viewers break down.
The New York Times media reporter Brian Stelter tweeted last week that so far this season in primetime, Fox News has averaged just 29,000 African-Americans out of more than two million total viewers. Stelter said that he had gotten the data from the Nielsen company while working on a story for the paper.
“Of those 29,000 black viewers, it appears 45% are trapped in the waiting room of a Jiffy Lube,” joked Colbert Wednesday.
“Seven percent are white people who just enjoy watching Fox News in black face. 25 percent said Glenn Beck’s name three times in the mirror and his show appeared, and the remaining 23 percent is [Fox News pundit] Juan Williams,” said Colbert.
Williams, who once hosted the syndicated TV show America’s Black Forum, works as an analyst for NPR. In 2009, NPR asked him to stop identifying himself as an NPR analyst while appearing on Fox News’ O’Reilly Factor after he made comments comparing First Lady Michelle Obama to Stokely Carmichael, a Trinadad-born black radical.
According to Stelter’s numbers, black viewers make up about 20% of the CNN and MSNBC primetime audience. The Huffington Post broke it down this way:
MSNBC has averaged 145,000 black viewers, representing 19.3% of its 751,000 total viewer audience.
CNN has averaged 134,000 black viewers, representing 20.7% of its 648,000 total viewer audience.
Blacks make up about 13.5 percent of the US population, according to the US Census Bureau.
This video is from Comedy Central’s The Colbert Report, broadcast Aug. 4, 2010.