Darren Aronofsky directs shocking new anti-meth ad campaign
Darren Aronofsky, acclaimed director of Requiem for a Dream, The Wrestler and Black Swan, has released his latest project: a series of four television ads warning about the dangers of using the street drug methamphetamine.
Getting Aronofsky to direct the spots, produced by ad agency Organic, was something of a coup for The Meth Project, an educational campaign funded by the non-profit Thomas and Stacey Siebel Foundation. The director’s work on Requiem for a Dream is appropriately shocking, following in graphic detail four characters whose lives are ripped apart by heroin and speed addiction.
So, it should be no surprise to anyone familiar with his work that Aronofsky’s anti-meth ads are just as shocking, even without being feature-length films.
While the videos below aren’t necessarily “not safe for work,” they are graphic and disturbing, and one of them implies a homosexual sex act. Another also shows the aftermath of self-inflicted violence, so discretion would be advised before viewing them.
As disturbing as these spots may be, they will be aired on U.S. television networks, according to Mediabistro. It wasn’t immediately clear if they’d be restricted to after 10 p.m.
The videos below are from The Meth Project, released on Nov. 8, 2011.