Jay-Z cashes in on ‘Occupy Wall Street’ movement with merchandise
Hip hop artist Jay-Z has joined a slew of other companies looking to profit off the energy behind the “Occupy Wall Street” movement.
His Rocawear clothing label plans to begin selling “Occupy All Streets” shirts on Friday, which Jay-Z donned during a backstage appearance with hip hop pioneer and “Occupy” supporter Russell Simmons.
A spokesperson for Rocawear told Karlee Weinmann of the Business Insider that the company had no plans to donate any of the profits made from the shirts to the ongoing protests against the consolidation of economic and political power.
“The ‘Occupy All Streets’ T shirt was created in support of the ‘Occupy Wall Street’ movement,” the spokesperson said. “Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social. ‘Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.”
Rocawear is not the only company that has cashed in on the “Occupy Wall Street” movement. Numerous other companies have marketed “Occupy”-brand products, such as buttons, shirts, wristbands, iPhone cases, artwork, an Occupy Wall Street-inspired game and even condoms.
A New York couple, who support the demonstrations, has also filed an application for a trademark on the name “Occupy Wall Street.”