Your favorite alcoholic beverages say a lot about how you vote
Your favorite alcoholics beverage says a lot about the way you vote, according to recent consumer research.
Democratic drinkers are more likely to reach for Absolut, Grey Goose or Stolichnaya vodkas, while Republicans prefer Beefeater, Crown Royal or Jim Beam.
Wine drinkers from either party are much more likely to vote than those who prefer other alcoholic beverages, according to consumer data supplied by GFK MRI and analyzed by Jennifer Dube of National Media Research Planning and Placement, but Democrats and Republicans prefer different brands.
Dube found that wines made up 14 of the top 15 brands that indicate someone who’s likely to vote.
Republicans enjoy sipping Robert Mondavi, Kendall Jackson and Woodbridge, while Democrats are more likely to go for Barefoot, Smoking Loon and Columbia Crest.
Champagne and prosecco, in general, were favored by Democrats.
Rum seems to be the most bipartisan liquor, with fans on either side of the political spectrum, while Jägermeister and tequila drinkers seemed to be the least likely to vote.
The study did not examine beer sales.