WATCH: Target corporate video urging workers to ‘protect themselves’ from unions
A new training video for Target workers repeatedly warns them about the supposed dangers of forming a union by framing it as friendly advice from co-workers, Salon reported on Wednesday.
The video, “Think Hard: Protect Your Signature,” was posted online on March 19 by Americans Against The Tea Party, and features two employees, “Dawn” and “Ricardo,” telling employees to beware of being approached at work or at home and asked to sign “an authorization card, petition, or some other union document.”
Among the many pitfalls of union membership, the duo claims, would be the threat of job losses, a negative impact on job performance, and the possibility that a union may try to “scare” customers into taking their business elsewhere.
“And how could that possibly be good for anyone on our team?” Dawn says. “We depend on guests for our jobs.”
“But the union needs your dues money,” Ricardo says. “So at some point, you might be asked to join, and you’ll have a decision to make.”
The video is a follow-up to a 2011 short film that Target was forced to turn over to the National Labor Relations Board (NLRB) as part of an investigation into union-busting practices against employees at a store in Valley Stream, New York. Though the NLRB found that a vote on becoming part of the United Food & Commercial Workers (UFCW) was tainted by company interference, enough damage had reportedly been done to scuttle any hopes of a second vote.
“None of the workers that started the campaign are there,” UFCW Local 1500 organizing director Aly Waddy was quoted as saying. “Workers have seen a company that’s gotten away with doing whatever it is that they wanted to do.”
The new video includes a boast that no Target store has ever unionized.
“Unions are threatened by us,” Ricardo says in the video. “And here’s why: when we take business away from retailers that are unionized, those companies may downsize, reducing the number of employees. And that means the union loses members, which is a big problem for the union business. Did you notice how I just called it a business? Because that’s what it is.”
Watch the video, as posted by Americans Against The Tea Party, below.