Pol: Rein in big pharma's ads

Reuters

Pharmaceutical companies need to be more responsible in touting products to consumers or else face tighter controls from Congress, a top U.S. Democratic lawmaker said on Thursday. Rep. Bart Stupak, at a hearing to discuss specific ads by Pfizer Inc, Johnson & Johnson, Merck & Co Inc and Schering-Plough Corp, said television commercials in particular use deceptive techniques to push products to potential patients and increase sales.