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GO BLOG YOURSELF
Advice for the overrated blogosphere

By Avery Walker | RAW STORY COLUMNIST

For the not-so-great bloggers out there.

After the DNC credentialed a handful of carefully-screened bloggers to join print and broadcast journalists at the party convention last month, bloggers everywhere took it as a sign of validation. After years of regarding commercial media with an especially bitter strain of contempt, they were being asked to hobnob in the press club, and they were eating it up.

Then came the convention. Suddenly, this bloggers-as-journalists thing didn’t seem like such a good idea to anyone but bloggers. It seems that everyone suddenly realized that maybe, just maybe, there was a reason that bloggers weren’t working in print journalism.

People everywhere looked excitedly to the bloggers for the “real story” that journalists weren’t reporting. They ended up getting entries like this one from dnccblog:

“Party Time
Awesome speech. That's really all I have to say.
Vote Kerry/Edwards!
Goodnight.”
Right…

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The rather uninspired nature of DNC blogger reporting was in part due to the fact that a number of the credentialed bloggers (mostly critics of John Kerry,) were dis-invited just prior to the convention (full disclosure: this included two editors of Raw Story, though the writer didn't know this at the time of his writing). Bloggers are used to working without censorship from higher-ups. The same standard would never be applied to paper journalists. Unless, of course, Anne Coulter jumped aboard the Kerry ferry some time without my taking notice. The remaining bloggers—honestly the cream of the crop, the best of the best any way you look at it—were then loosed upon the unsuspecting convention delegates.

Now, I love oxblog, wonkette, iddybud and American Amnesia as much as the next guy. More, in fact. These people find stories that have otherwise slipped through the cracks and follow them with a tenacity that print journalists sorely lack. But we have to remember that these people have some of the best blogs out there. Many of these bloggers are, in fact, writers and journalists who use their blog as a way of expressing themselves outside of the restrictions of print media. These people sent to the DNC were more tenacious and intelligent than most of the professional journalists there—and they still blew it.

For every under cover Washington Post writer on the web, there are about 2,500 failed novelists desperate for attention from a Reality TV world obsessed with undeserved fame. Even the worst bloggers are going to demand their share of attention. For them, I offer a few simple tips for cleaning up the blogosphere:

*Stop inventing cute little words like “Blogosphere”. If someone needs a key to read your blog, the only people reading it will be other bloggers. Since the same information tends to turn up on pretty much every blog, what’s the point in that?

*When put in a situation to be “real” journalists do not focus on the human interest aspects of the story. Or should I say “little interest”? How many words can one really devote to John Edward’s arm and still retain a reader’s interest? Who really cares what Teresa’s hair looked like? Or how charming Obama is? No one but Larry King and you.

*Stop trying to call the election. Your wacky little angle about how the Amish aren’t counted in phone polls is just that.

*You’re not that interesting. And you’re not supposed to be. If there is a stranger out there who cares what you ate for breakfast, do you really want them to know?
Most blogs, unfortunately, are just another expression of two generations’ obsession with unearned fame. They are repositories for whining about bloggers’ almost universally pathetic lives, cryptic love letters to that special someone, and lots and lots of “musings”. Do yourself a favor: If any form of the word “musing” appears in the description of your blog, stop. Just stop.

*Get the whole story before you shoot your keyboard off. If you’re going to mouth off about corporate crime, prescription drug prices, or the tax code, you should probably bother to do a little bit of research before you do.
Today_Isn’t_Over, for instance, writes that “Republican's call for Gov. McGreevey's immediate resignation is bull. They have no legit reason why he should resign now. He came out so anybody hoping to blackmail him is pretty much SOL.” “No legit reason?” Today obviously missed one tiny little piece of the story: That McGreevey appointed his unqualified lover—an Israeli citizen—head of his Department of Homeland Security. McGreevey’s gay and that’s okay, but this is still a Bush caliber homeland security boo-boo.

*Make your point clearly and concisely. Unless your core audience consists of fans of Édouard Dujardin, stream of consciousness probably isn’t a great writing strategy. What Today lacks in erudition and grammatical skill, he makes up for in brevity: “Ok, isn't the country on some huge ass terrorist alert? Then why the fuck is Dubya on vacation? and they expect people to take that color collage terrorist rating shit seriously, fucking dumbasses.” Sloppy, but effective.

* Stop writing about the weather. The only thing worse than a meteorologist is an amateur one. And anybody that cares if Scranton is overcast has a variety of other sources for that information online.

*Murder your darlings. That’s right, anything you think is just too cute, probably is. For example, Republican 909 must have been thrilled about his buddy icon: an animation featuring Jesus Christ talkin’ policy in the oval office with George W. Bush, juxtaposed with Adolf Hitler, Rosie O’Donnell and Osama bin Laden expressing their endorsement of John Kerry. Somewhere in there is also a baffling shot of the Lincoln memorial. “Choose or Truely Loose,” it concludes on a misspelling. Luckily, this won’t sap much credibility from his blog—a collection of ramblings that don’t even make sense in an Anne Coulter sort of way.

*Stop having such utter contempt for anyone who isn’t a blogger. Yes, some people are actually paid for their thoughts in writing, and that hurts. But don’t be bitter about it. Keep pointing out what they’re missing, yes, but don’t pretend that the blogosphere is the only real world when in fact it’s the farthest thing from.

*Remember that there is an entire pre-blog dialect of the English language. The Smoking Gun recently posted “Son of Sam’s prison blog.” One hell of a good read, yes, but it was written on paper, with a typewriter. It was as if whoever posted it either believed that the words “journal” and “diary” were unknown to the TSG readership, as if it were simply too archaic a form of English.

To those of you bloggers dutifully following Bush’s latest lie and Kerry’s latest misstep, I say fight on. Stay diligent. But if you do get an opportunity to hang with the big boys… Don’t write about anyone’s hair. Especially your own.
I am a blogger, and I hate myself for it. Here at Raw Story/Blue Lemur, I keep one, well… because editor John Byrne made me. The news links collected there are generally well-known, and accompanied by a hurried smart ass comment or two. Certainly not one of the great blogs of our time, but it does serve as a means of sharing information that otherwise wouldn’t have fit into this column’s format. So, I do enjoy it to some degree.

And I still hold my head up high and my mouse firm in my hand. Why? Nobody in New Jersey knows what I had for breakfast, or has read through a self-indulgent whine about whether or not I should continue to grow my hair out. Suddenly in this world we live in, there is pride in that.




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