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CAMPAIGN GAMBITS
It's time the Dems played hardball

By Michal Lemberger | RAW STORY CONTRIBUTOR

A headline in the Los Angeles Times Calendar section reads: “It Pays to Be Angry.” The piece, about recent movie box office returns, goes on to state that, “an angry ogre in ‘Shrek 2,” an angry documentary filmmaker in Michael Moore and an angry scientist in ‘Spider-Man 2,” did more to shake up and shape up the summer than anything else.”

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We are, famously, an angry nation, litigious, trigger-happy and self-righteous about our own beliefs. Even at the movies, we desire to see our own tendencies parroted back to us. That justifies all our rage, of course.

Now it’s true that Shrek has to learn to control his temper to keep Fiona, and Michael Moore played it much less irate than usual in “Fahrenheit 9/11,” handing out recruitment forms to congressman with the best of humor, and it’s Doc Ock—not Peter Parker—who is driven (and driven mad) by his fits of temper. And see how far that got him: Parker got the glory AND the girl.

We Americans also have the reputation of loving violence. And while it’s true that in big blockbusters, shoot-em-ups do solve most problems, in general, movies tend to reward only certain types of anger, and even then, they show that control is more important to attaining goals. Angelina Jolie can spray bullets all around her and come out on top; most other actors and characters can’t get away with it. They have to find other ways to vent their anger, be they ogre or political progressive.
It is boringly obvious to state that George W. Bush provokes anger in a good portion of the American public. His policies, his smugness, his sense of entitlement all come together in a potent mix of awfulness to elicit true revulsion.

(Incidentally, it is my extreme dislike for Bush that finally made me realize how so many Republicans and conservatives could hate Clinton with the passion that they did. It never made sense to me that a president should elicit that level of dislike. I could not wrap my mind around the idea that anyone would invest so much attention and emotion in an elected official. Disagree with his priorities, sure. Think he’s a slimeball, even. But hate? Well, thanks to W., I now understand it all too well.)

So we hate him. But what are willing to do about it? Bake sales for democracy? Great. Protests at the Republican National Convention? Also good. But what about playing hardball?

During the Democratic National Convention, Republicans put out two anti-Kerry videos to combat his “I’m John Kerry and I’m reporting for duty” moment. And let’s not forget about the oxymoronically named “Swift Boat Veterans for Truth” media blitz. It would be nice to say that these things had no effect, that voters saw through the lies and smear tactics. But they didn’t, and Kerry’s numbers fell.
Democrats must understand that there is no such thing as being above the fray in politics. We’d all like the political system to be more civil, not to depend upon character-assassination and negative advertising. But that ‘s not the way of the world, at least not right now.

The Republicans have understood the political landscape very well over the last couple of decades. That’s because they created it: the word “liberal,” which undergirds our entire system (we’re all liberals, even W. and Co., since we take things like a democratic system that affords certain rights for granted, even as we argue about the extent of those rights) has been dragged through the mud, Democratic nominees are painted as wimps or liars or “slick.” As if there’s anything other than a slick politician. All this in the service of a greater goal: winning.
But Democrats want to have it both ways. They want to suggest the wrongs of the other guy, without coming out and taking a bite out of his well-padded derriere. This will not do. There is as little place in campaigning for nuance (as Kerry is finding out) as this for civility.

It is not enough to have Michael Moore and Al Franken and Jon Stewart stumping for the Party. It’s not enough to have them questioning Bush and the Republicans. For them to be as effective as Rush Limbaugh and Bill O’Reilly, we have to change the terms of political arguments.

We have to decide what we want. If it’s victory, if it’s a chance to shape this country’s future, we have to be as mean, as low, as determined, as they are. Herewith, some hopes for the next week and the months following:

1-the word “conservative” is not off-limits. Let’s drag that through the mud as much as they’ve already dirtied “liberal.” How about an ad in which children sit in a dilapidated school with no books, a voice over claiming “conservative left all these children behind?” Or one with a couple sitting at a dining room table trying to struggle with their credit card debts while a voice over claims that “conservatives say Americans should be more responsible about the debt they accrue, but they don’t think that applies to them. Conservatives have put this country into record debt. It’s time to hold them to account.”

2-John Kerry should not have to defend his record against those who resent his post-Vietnam activities. But now that he does, why are we not seeing ads that lay out the AWOL charges against Bush? Sure, everyone knows that story by now, but so what? Do unto him as he allowed others to do unto Kerry. Put his reputation where it deserves to be: underfoot in the dirt.

3-Take things out of context. Dick Cheney gave a speech in which he derided Kerry for promising to fight a “more sensitive war.” So what if Kerry was using Bush’s terms? Cheney turned it against Kerry by removing it from its context, giving it his own special Satanic, close-mouthed spin. There is absolutely nothing—except scruples—keeping democrats from doing the same.

You get the drift: it’s scruples or success at this point. Karl Rove and the Republican Party are not going to let the Democrats win this election. There is too much at stake for them. The only hope for kicking these bums out is to beat them at their own game.

Don’t get me wrong. I believe in civility. I think the world would be a better place were we all to play nice. I also believe that the only way to get politicians to play nice is to even the playing field. Once everyone gets as low as they can possibly go, things may well turn back up. But in the meantime, we should never forget that the biggest dog wins the fight. How sharp are our teeth? How angry are we?


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