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GROUND XERO: LIVE FROM L.A.
Rodeo Jive: Another senescent landmark

By Xanadu Xero
RAW STORY COLUMNIST

Three blocks is barely longer than Shaquille O’Neal’s, uh, foot, and yet Rodeo Drive is magic. Black magic. Three blocks of inanimate objects, many god-awful, alchemically explode — casting a net of mass delusion o’er the consumptive Western World.

World-famous Rodeo Drive is thrilling. One wafts in beauty, nibbling on luxury frosted with glamour… Who wrote that? Oh, fuck — it got me! Lemme punch out of this freakin’ net!

Somehow Rodeo, a belch of gum-veneered cement, is known worldwide as a Holy Grail of shopping and style, an epicenter of elegance. Or ‘el-lay-gahnss’ as its pronounced pandemically ‘round these parts (zut alors!) as the regional homunculi pretend to speak French.

“Are you ready to experience a day of fun and fantasy?” asks one travel guide. “The undisputed jewel in Beverly Hills’ ‘Golden Triangle,’ a visit to world-famous Rodeo Drive is an incredible experience not to be missed. Join the glitterati!”

The ‘glitterati’ and …. me? My heart doth transcend its earthly cage!

“All aboard? Let’s go!” as esteemed local pundit Mickey Mouse would say.

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CUT TO: RODEO DRIVE. If you want to simultaneously feel like a horse’s ass and park for free, by all means swirl on down to the underground garage at The Rodeo Collection. This Dubai style park-o-rama looks like Donald Trump built Batman’s motor court.

A splendacious fountain leaps in curlicues, hissing, as you stomp your brakes for a valet hurling at your windshield — past framed ‘name’ art — over clean, cobbled stone. His uniform costs more than your outfit, including your shoes. “Welcome to the Rodeo Collection” he murmurs, with no small kick of Fuck You.

When one ascends to sea level, the Collection proper, the question begs: ‘Collection’ of what? This clipped poodle of a structure, ungodly puffs of acrylic, brick and marble, has been pretty much empty since it opened twenty some years ago. The ever-changing shops are customer-free. What we have here, I do believe, is a Laundromat for filthy lucre.

(“It’s hard to make money legally in L.A.”, says my boyfriend Aap. “And ‘legally’ usually means a bribe for legal documents with illegal money.”)

One spankin’ new, soon to be closed store drew me in. It was a tawny Asian womb, big as a cruise ship. No customers, and even inside, I couldn’t tell what they sold. Three scary Taiwanese people grinned maniacally from the twenty foot burled wood reception desk, then rushed me.

They sold amber (“Best-In-Da-World,” they sneered as one word, though the dyed-looking beads were strung on elastic), and some skin stuff. They also hosted a ‘spa.’ A one-hour massage at the ‘spa’ was a thousand bucks, though you can get your feet or neck rubbed for half an hour/four hundred. The cheap treatments, however, don’t entitle you to use the shower and steam.

Now, a note on attire. A guide’s advice: ‘It is important to dress sophisticated casual while visiting Beverly Hills. Store owners have been known to ask customers to leave if they are not properly dressed.’

Har-de-effin’-Har-Har! The real sign of affluence in Beverly Hills is to sport a quasi-homeless look (dirty hair okay), but wear enough ‘signs’ to beam out, in code, an astral credit limit. The most common of these signs are:

1.) A honkin’ gaudy ‘name’ watch, 18k plus or titanium, optimally smothered in precious stones.

2.) Spotless high-end running shoes with something translucent and lots of doo-dads.

3.) Turtle sized diamond studs.

4.) Unscuffed (you have dozens to choose from) purse with designer’s initials on it. (“Louis Vuitton makes ass-ugly vinyl shit two initials away from the crap at Sav-On” my friend Silver has been known to bleat.)

5.) Be Iranian or Japanese.

As I wound my way through the A.M. radio hit-like boutiques, Versace, Armani, Ralph Lauren, Gucci, Prada etc., I noticed a hot new fashion trend that didn’t have to do with clothes.

The newest rage storming the street is to have a deep-voiced, shaved-headed, one earring’d, tall, built, handsome black doorman/guard greeting all, but especially ‘the ladies.’ And oh, how this service delights the implanted, fat-suctioned, bleached-leech third wives. It’s safe to say that none of them married to secure steady sex with their husbands.

(“Women in Beverly Hills are not women,” Aap explains. “They are ballistic missiles, with infra-green detection systems.”)

These doormen must make out like bandits. The pool man affair thing is just so, you know, last millennium.

Drunk with culture, I staggered next to a place I’d not been through before. I call it Sim City, though its given name is ‘2 Rodeo Drive,’ and it is frightening.

Built for two hundred million fifteen years ago (imagine today’s tab) ‘The Piazza’ is a replicant of a European street. Where in Europe is debatable; it’s a compost of locales. It touts its own shrunken Spanish Steps, based on the real ones in Rome. But trust me, that connection will never occur to you — in any lifetime.

There is no patina of time at The Piazza. All is O.C.D. clean, like some nuts licked the stone with their tongues. Tourists with large upper arms take photo after photo at the ‘Via Rodeo’ sign. It’s enough to make you want to shoot up a playground.

“I avoid walking on Rodeo Drive, even if I have to go somewhere the long way” says Gina, a teen of my acquaintance. “It’s, like, all uptight. It reminds me of my grandma.”

Strange connection, ‘cause it reminds me of my grandma — who’s dead.

“Perhaps that’s because the local citizenry resemble embalmed stiffs,” mused Silver.

Aap crocheted his brows into a boomerang. “There’s no real influx of new blood there, just more drastic plastic surgery techniques.”

In the beginning, before the Spanish settlers stopped the music, Beverly Hills was a sacred Native American site. Within the parched desert that L.A. actually is, Beverly Hills had the highest of blessings — water.

Streams flowed from its verdant canyons and pooled at (what is now) the Beverly Hills Hotel. The natives lived in an Eden of wild grapes, cucumbers, oats, buckwheat… jungles of roses, poppies fuchsia, blue lupine and goldenrod.

The natives greeted the Spanish settlers with food, and gifts of seeds. The settlers, in turn, gave them smallpox.

“That explains it all,” said Aap. “The place is cursed.”

“Why can’t those plastic boob women wear a bra?” asked Gina. “They always wear see-through tank tops. Their boobs look like those old cartoon characters’ eyes when they pop out of their heads.”

“Beverly Hills,” she winced, “is so over.”

You can view an archive of Xanadu's columns by clicking here.

 

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