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Revolutionary Che Guevara honored on 40th anniversary of death
Mike Aivaz and Muriel Kane
Published: Monday October 8, 2007

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Legendary revolutionary Che Guevara was captured and killed in Bolivia 40 years ago today by Bolivian troops with US backing. His memory will be honored by ceremonies in Bolivia and Cuba.

A BBC report suggests that Guevara has been far more successful as a marketing icon since his death than as a revolutionary during his lifetime, noting that "the poverty and injustice he fought against have not gone away" and that in Bolivia "he is more popular today than he ever was."

Despite his iconic status, Guevara's real legacy is still a matter of contention. Some argue that the growing number of leftist governments in Latin America owes something to Guevara's idealism, while other point out that those governments have come into place through elections and not through revolutionary violence.

The following video is from BBC's BBC World, broadcast on October 8, 2007