Daily Show 'helps' GOP rebrand its 'sh*t sandwich'
As Democrats prepare to celebrate the inauguration of Barack Obama, the Republicans are left with not much to do but slink off and lick their electoral wounds. Comedy Central's Jon Stewart, however, suggests that they "could use the opportunity to make themselves stronger."
Daily Show correspondent Samantha Bee noted that under George Bush, the Republican Party has been tied to "a strategy that in only eight years has produced two wars, a $10 trillion deficit, and one drowned American city."
Despite these failures, Republican strategist Kellyanne Conway insists, "The policies of the Republican Party are less the issue than the image."
"Republicans need for people to even stop and notice the product and not say 'Ick' and keep walking," Conway told Bee. "The packaging on the Republican Party currently screams to the average consumer, 'Don't touch this. Stand back.'"
"It's like the Republican Party is a shit sandwich," Bee commented. "How do you get Americans to eat the sandwich?"
"You ... say it has no calories," Conway replied.
Bee then sought professional help in "rebranding" the Republican Party -- and arrived at the theme of "sex up grandpa."
However, when Bee's new GOP icon "Reagraham Lincool" -- a doddering old man in a jogging suit and a stovepipe hat -- was introduced to a focus group of voters, their reactions ranged somewhere between unimpressed and totally bewildered.
"With a little rebranding," Bee concluded cheerfully, "Republicans will be back on top in no time!"
This video is from Comedy Central's The Daily Show, broadcast Jan. 15, 2009.
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