Law banning sale of ‘light’ cigarettes goes into effect

By Agence France-Presse
Tuesday, June 22, 2010 15:51 EST
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A US law banning the selling of so-called “light” or “mild” cigarettes took effect Tuesday, but some anti-tobacco groups say the makers are sidestepping the rules by using color-coding packaging.

The measure signed into law a year ago by President Barack Obama regulates tobacco for the first time and prohibits, starting Tuesday, packaging using the terms “light,” “mild,” or “low” — which could lead smokers into believing they are not as harmful.

But regulators and tobacco firms are still battling over how the new measure will be implemented.

Some say that color-coding packs and switching to terms such as “gold” and “silver” instead of “light” and “ultra-light” are efforts to continue misleading consumers.

“With a wink and a nod, the tobacco industry has found new ways to continue their deceptive marketing practices to circumvent the new regulations,” said Charles Connor, president of the American Lung Association.

“For example, they must drop the word ‘light’ in their packaging, but have already made it clear to their customers that if they want lights, they just need to look for a package in a specific color, such as gold.

The FDA sent a letter last week to Philip Morris USA questioning the terms included in Marlboro Lights packs before the ban.

The packaging says, “Your Marlboro Lights pack is changing. But your cigarette stays the same. In the future, ask for ‘Marlboro in the gold pack.’”

The FDA asked for documentation from the cigarette maker to determine if it was deliberately circumventing the law.

“We applaud the FDA’s action,” said Matthew Myers of the Campaign for Tobacco-Free Kids.

“We call on Philip Morris to go beyond the actions called for by the FDA and immediately stop” using these materials, Myers said.

“Any activity that misleads consumers into believing that certain cigarettes are safer and discourages smokers from quitting is harmful to public health.”

Other new anti-smoking restrictions also came into effect Tuesday. The new rules will bar tobacco company sponsorship of athletic, musical or cultural events, restrict distribution of free samples and prohibit sales of cigarettes or smokeless tobacco to people younger than 18.

“As we complete our first year executing this important new responsibility, FDA has much to be proud of and much yet to do to improve public health through effective tobacco regulation,” said FDA Commissioner Margaret Hamburg.

Agence France-Presse
Agence France-Presse
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  • http://www.reboottherepublic.com Jericho McCain

    People will always want to smoke. Quit wasting time and money w/ this nonsense.

  • frantaylor

    If you think tobacco is a legitimate consumer product then why should it not also be subject to the same consumer protection laws as everything else? You can't call sugar water “juice”, why should tobacco companies get to lie about what's inside?

  • BrainRagYell

    As a smoker, I agree.

    However, obesity is the number one killer in this country, and I'd like to see some of that corn-syrup laden shit that passes as “food” getting taxed instead of putting it all on smokers year after year.

  • NadePaulKuciGravMcKi

    put the nicotine content on the package

  • http://twitter.com/SgBz Terrell Lewis

    I doubt most smokers view “Light” as anything but a flavor.

  • Nando858

    LIGHT is cancer chance of 50%. MILD is cancer chance of 75% and regular is cancer chance of any times

  • jackmonday

    This is such bull***t;
    Could you please remove the newly added “carpet glue”/ flame retardant
    from the cigarettes IF you really want to sell a “safer” product!

    Follow this link for further unpublicized information:
    http://www.huffingtonpost.com/rebecca-brooks/fi…

  • Mbielman

    As a smoker of “light” cigarettes (now a color) I can tell you there IS a difference. I get dizzy if I smoke non-lights.

  • Mbielman

    As a smoker of “light” cigarettes (now a color) I can tell you there IS a difference. I get dizzy if I smoke non-lights.

  • pat

    They should do the same thing for “diet” sodas. That wording gives people the impression that if they drink a Diet Coke, they're being 'healthy'.

  • frantaylor

    Yeah but it's fun to beat up on junkies, their brains are too messed up to fight back. That's why smokers get so much crap, your ability to reason is impaired and you can't argue your cause.

    Hey face it, if your reasoning were intact then you would not be intentionally sucking cancer causing smoke into your lungs. It's profoundly stupid but you do it anyway! Why? Because your brain is broken.

  • BrainRagYell

    Wow, if that's what I get for agreeing with you, then you must have hostile friends! Or are you overweight? Is that the problem? I hit a fat-impacted nerve?

    Don't answer, those are rhetorical questions.

  • frantaylor

    Like I said, it's fun to beat up on junkies. Their responses are interesting and insightful. See, you get defensive and accuse me of stuff. Very nice.

  • BrainRagYell

    You started it, asshole.

  • Sue

    Fran Taylor sounds like a real charmer! I'd personally rather be in a room with 10 friendly smokers than one Fran Taylor. I think you must have touched a fat-impacted nerve! :)

  • http://gothlaw.blogspot.com Sarcasmlost

    Go to any thread where she has “graced” us with her presence; and be prepared for the bombardment by vitriolic commentary, absolutelist positions, personal insults (usually implying mental deficiency), and factually inaccuracies.

    However, if you think you're going to engage her by citing to contradictory, valid authority, be prepared for the silence to fall, and she goes dark and moves on, hurling more venom.

    But, if you want a good excuse to call someone a raging asshole, her threads always present that opportunity.

  • Tame Impala

    Lol…Fran just got owned! I love when dumb people get called out!

  • frantaylor

    I've buried my entire goddamn family of smokers. I'm the only one left.

    you know what the worst thing is about smokers? Watching them die. Most people have the good sense to die with dignity but oh no, you smokers have to make a big dramatic production out of it. Trot out the hospital bed and the hoses and wires and the morphine drip and get prepared for months of diaper changing and listening to moans of agony. Oh and thanks for spending your entire fortune on cancer drugs and painkillers, as your executor I get to split up the $20 left in your bank account when you die. See this is what your family has to look forward to.

  • lincolnparadox

    I agree 100%.

  • BrainRagYell

    Aha! Some honesty! See? Why didn't you start there? You're not actually attacking me because I'm a smoker, you're attacking me because you have been hurt by smokers.

    Well, I didn't hurt you, and my family isn't your problem.

    I'm sorry those things happened to you, though, and that people you loved hurt you so much because of their addictions.

    However, you should live by example.

    Nobody loves a martyr.

  • wjcormier

    Not only do I get dizzy, I also tend to cough a lot more when smoking “full-flavored” cigarettes. What the FDA is doing is in itself is causing nothing but more grief to those who are already addicted to nicotine.

    The government can't seem to make any headway on the issues that really matter so they are concentrating on “fluff” items that make it look like they are actually doing their jobs. Congress is an extremely sad failed example of how a democratic republic can wither and die, and they have proven that they are all but worthless.

  • sandi2

    Exactly! We're not being misled. As an extra-light smoker I've gotten used to the milder, less harsh flavor. Even Lights are too strong (it's probably a combination of different papers and filters–not the tobacco).
    No one is convinced any of them are safer than another. . . it's just a matter of taste.

  • lilyannrose

    Shut up, I still miss my American Spirit “yellows.” I'm glad I quit but sometimes I do find myself looking for that yellow pack and that perfect smoke! hmmmmmmmmmmm!

  • Bunky

    This does not go nearly far enough. Cigarettes should only be sold in plain black and white packaging. All packages should have the same size font and all ingredients should be listed. If you want information on how “light” the cigarette is, the package could have something similiar to the nutritional info on food, except it might contain the quantities of all the chemicals and their relationship percentages to cancer, emphasema, etc. This is the real truth that is not being told, but instead consumers are being trained to identify with certain “brands”.

    PS. Yes I am a former smoker so I speak from experience. Remove the brand identity and you might, maybe, reduce some of the incentive young people have to start.

    Since smokers are basically self-medicating — they admit it freely — the government could also search for a substitute drug that would not cause cancer. Maybe they could make a nasal spray that had a weak dose of Valium in it. If I were going to be addicted to something I'd rather it not make me sick all the time, cost a big part of my paycheck, and eventually lead to a terrible, miserable death.

  • http://www.facebook.com/people/Tony-Pink/1213577118 Tony Pink

    those laws only apply to food

  • Tino

    What next, are they going to take the filters out of cigarettes because people assume that smoking filtered cigarettes skirts all harm of smoking?

  • http://www.facebook.com/profile.php?id=1252628410 Kim Libby

    As a smoker who has tried to quit more times than I can count, I can ASSURE you there is a big difference between full flavor and light cigarettes! All the anti-smoking venom drippers out there need to realize that it has been proven that statistically it is easier to kick heroin than it is to kick cigarettes! Do you really think that we enjoy being pariahs of society? Smoking is not only a physical addiction but also a psychological addiction! I know that my addiction is not healthy for me but I don't need the Fran Taylor's of the world dictating to me and making references that my “brain is broken!”

    If you want to save the world go after the “Monsanto's, Super Size Me and high fructose corn syrup” producers! I suggest you do some research and watch “The World According to Monsanto”, “Super Size Me” and “King Korn”, it will scare the hell right out of you! These companies are doing as much if not more damage to our society as any tobacco company or smoker on the street. I'm sure you are one of “those” people who come outside and when they see a smoker cover their faces even though you are 20 feet away from us. Go read some food labels and stay the hell away from me! I will reciprocate…

  • Bayside1022

    Beauty is in the eye of the beholder and I do not want to be like our govt. employees who think we all have to be like them. They work for us, who made them our parent….

  • Whitewitch

    How sad that your family had to die in your presence – your hatred of them must have oozed from every por. I hope that no one is waiting around for to split up my bank account. Everyone dies Fran…everyone. Most die in not very pretty ways – it is not the nature of death. There is no guarantee that had they been non-smokers they would have died any cheaper either. So work on your rage – it will make your like much more pleasant.

  • http://gothlaw.blogspot.com Sarcasmlost

    Who the fuck are you to speak of dignity?

    You're not the only one who's buried loved ones; nor the only one who's dealt with easing loved ones out of life, and out of agony (which apparently you didn't even do, based on your comments about their passing). The fact that you bitch and moan about the prolonged passing of family and/or friends, their 'lack of dignity', and your small bequest, shows you understand nothing about dignity or the value of human life.

    As for “thanking” your forebears who left you “$20″ to share, as executor, I can honestly say this: The fact they had cancer wasn't the disease…the fact that anyone trusted you, the miserable misanthrope you are, shows a lot more dignity than you are prepared to demonstrate. Because, frankly, you are the disease.

  • WilyArmadilla

    Jeeesus Christ! Why don't the just force them to call 'em “Stinky Dirty Death Sticks for Stinky Dirty Subhumans” and have done with it? These folks obviously think people are too stupid to know that ALL cigarettes contain carcinogens, and the cigarette companies are obviously *not* allowed to use successful marketing ploys, so they might as well just come out with the most perjorative name they can think of and have done with it.

    F***ing busybodies.

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