Strongest ever beer served up in dead squirrels

By Agence France-Presse
Saturday, July 24, 2010 7:20 EST
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LONDON (AFP) – The strongest and most expensive beer ever created sold out within hours Friday, a Scottish brewery said, as they courted controversy by packaging the bottles inside the bodies of stuffed animals.

BrewDog, the self-described maverick brewery, presented the beer — which contains a record 55 percent alcohol — inside the bodies of dead squirrels and stoats.

Animal rights activists rushed to condemn the stunt.

“It’s pointless and it’s very negative to use dead animals when we should be celebrating live animals,” Advocates for Animals policy director Libby Anderson told BBC Scotland.

“This seems to be a perverse idea.”

BrewDog said the limited edition Belgian ale — made with juniper berries and dubbed “The End of History” — was also the costliest beer ever sold.

The squirrel bottles cost 700 pounds (1,000 dollars, 840 euros) each and the seven stoat bottles went for 500 pounds a pop.

All sold out within four hours of going on sale, BrewDog managing director James Watt told AFP.

Watt said the controversial drink was the last in a line of experimental brews, explaining: “For the final installment in the strong beer series, we wanted to create something epic, something monumental.”

He said there were no plans to come up with a beer to beat this record, insisting: “We’re quite happy at 55 percent.”

As for the taste, Watt described “The End of History” as a “complex” beer with a multitude of flavours including honey, mint and cinnamon.

He recommended sipping the drink “much like you would a malt whiskey”, served up in a spirit glass rather than a pint glass.

Agence France-Presse
Agence France-Presse
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  • enorceht

    “… All sold out within four hours of going on sale, BrewDog managing director James Watt told AFP….”

    so who's more perverse, the guy selling or the guy buying ?

    it's a tie

  • jdouglas

    Won't be long before they'll be producing “The Stupidest TV Show Ever” and it'll be the highest rated show in the history of television.

  • dennycrane

    I always give the squirrels in my backyard beer with their peanuts.

  • dennycrane

    Who ever drinks the most and pays the least.

  • truebluehueman

    I hope the brewer also plans to have his own body used as a fountain after he dies.

  • dennycrane

    I think Jack Paar said, “entertainment will be reduced,someday, to someone will start a lawnmower on stage and everyone will laugh.”

  • thewizard1566

    I guess the Scots have found a use for their roadkill.

  • Democratic_Socialist

    Slow news day?

  • enorceht

    it would be totally uncouth to serve peanuts without beer

    miss manners

  • enorceht

    all they have to do is resurrect the 'gong show' from the 70's it would fit right in

  • whoodoo

    Their clever marketing ploy, to snare anti-animal-rights crowd and sucker in the activists, is exceeded only by the clever headline here – that suckered me in. Why am I reading this? argh :)

  • lucky_2

    You can judge the morality of a nation by the way the society treats its animals.
    -Mahatma Gandhi

    Anyone who has spent a few minutes observing squirrels would note how cute they look when they eat. They say serial killers get their start by killing defenseless animals.

  • MagnusTheDestroyer

    They don't look so cute as roadkill. Why not celebrate their life by immortalizing them into a drinking vessel? Seems better than just running over them until they turn to dust.

  • MagnusTheDestroyer

    They already have that. It's called CNN.

  • Savantster

    It wasn't that clever if they wanted to SELL to the activists.. I'll assure you not one decent human being bought one of those beers, and will probably never give patronage to that brewer (I won't).

    You got suckered in by the headline because you were curious as to how something so ignorant and absurd could have existed in the “real world”, and your curiosity got you here. Same with me. And after reading the article, all I have is more disgust and contempt for our species as a whole. Mostly ignorant pieces of shit wanting to pretend they are “creative” or have “ingenuity”, and all they are is simple and disgusting. This is what happens when you no longer value true intellectualism; you celebrate ignorance and mediocrity. …. really?.. super strong “beer” that should be drank like liquor and sold in dead animals? That's “novel”? Perhaps it's time to start making abstract sculptures out of human feces and selling them as art. Big lumps of human shit bent and twisted with a few sticks shoved in here or there.. Sell them for $2,500 a shot.. you know SOMEONE would buy them, and that's just sad.

  • http://www.facebook.com/home.php?ref=home Anasazi

    ha! good one :)

  • dennycrane

    I think a “revamp” of the times would be the “Bong” Show.

  • dennycrane

    Well, you're right. but I will not shell them.

  • dennycrane

    Ha ha ha ha. Especially with warm beer.

  • dennycrane

    This is the “cozy” little animal story of the day.

  • dennycrane

    Since the unemployed “klan” use mason jars and they don't recycle, roadkill provide them with food, since they do not use that “socialized” colored money.

  • http://twitter.com/shivabeach Shiva

    Ok, its a rediculous idea BUT, the critters are dead. Kaput, expired. No longer in their body. Not ingesting the beer

    So freaking What!

    If they were killed for this venture then I would say put them in prison and throw away the key

  • peterlawrence

    I think the most perverse is the one suggesting live animals for packaging! Hmmm… wonder if I read that right :|

  • thefreedomship

    Yes lets weep for squirrels whilst we condone the bombing of innocent HUMANS all over the planet… sigh.

  • tomhoser

    Actually, a squirrel is just a rat with a good public relations department.

  • azafvet

    From the looks of it you would be kissing the dead animal when you sip your beer. NO thanks. Just proves people will do anything for money. The beer is probably served warm too!

  • jdouglas

    I was too young to “get” his rye sense of humor, but I appreciated the fact that my parents sometimes let me stay up late to watch with them.

  • gary2515

    Lame

  • Adam503

    No, thanks. I 'll pass.
    Figures it's Scotland. No haggis on the side?

  • http://www.focced.com/ healingshoes

    And I wonder how they'd feel about it if I came up with a Chinese wine called Mongol Horde and packaged it inside the dead body of a Scotsman?

  • Scott550

    They should do this with teabaggers.

  • panamarick

    Well Reader,
    I can find no fault with this product and when their product starts coming in cats I'll get some more.

  • Drumlin

    Ok. Hating squirrels is perfectly acceptable, even to an otherwise self-proclaimed animal lover, such as myself. You see, squirrels are vermin. They chew holes in my house, they have chewed wiring in my car, and gorge themselves freely on the expensive bird seed I put out for the BIRDS.

    I would gladly drink from this bottle of beer, and for extra enjoyment, I would do it while I leered hatefully at the squirrels that are eyeballing the fresh pile of sunflower seeds I put in the feeder.

  • http://www.facebook.com/brandon.m.wherry Scott Burnell

    What else would you expect from a beverage called 'The End of History' ?

  • My3Cats

    Cool! I'll get some when they serve it in YOU.

  • lucky_2

    Beavers – even better pr – all rodents ;)
    Rats aren't so bad really, lots of kids have them as pets. It's just that they get out of control because of humans not securing their own waste.

  • lucky_2

    You can get squirrel-proof baffels? that keep them from climbing up the pole or descending to the feeder. Or put safflower in the feeder or right on the ground – squirrels don't eat it.

  • lucky_2

    For sure they were killed, bro. You would have to scan everywhere and wait months for enough road kill and they would have to be fresh.

  • jhemnes

    You are the type of person who should bite the barrel and pull the trigger…you do more damage to the planet than any animal could

  • figueredo

    I thought the maximum alcohol content in beer could not exceed 12% because alcohol concentrations above this value would kill the fermenting yeast. Perhaps it is not a true brew after all. In any case, this is quite a combination of bad taste and poor judgment.

  • shinyorbs

    bah, that's pretty nasty. what purpose does it serve?

  • yarply

    Maybe they could do a cheaper version of the ale placed in a half gallon bottle,,,, but using stuffed stray cats for packaging. Hey,,, just trying to help the squirrels.

  • yarply

    Man,,,, Thats pretty harsh.

  • yarply

    Maybe killed by insertion of beer bottle and then stuffed afterward?

  • enorceht

    ok with me … i'll have a pint of panamarick

  • enorceht

    haggis is served only for the holidays

  • yarply

    Ever beer??? Never heard of it.

  • marcellus2

    Gandhi is so right about how Indians treat their cows, dogs, tigers…..

    Squirrels are a pest.

    Indeed sick, squirrels are basically free, 1000 Dollar markup is proof there are to many idiots on this planet.

  • marcellus2

    Gandhi is so right about how Indians treat their cows, dogs, tigers…..

    Squirrels are a pest.

    Indeed sick, squirrels are basically free, 1000 Dollar markup is proof there are to many idiots on this planet.

  • damnadamzama

    At least you don't pour through the taxidermed cornhole.

  • Elim

    Crazy rich people have nothing better to do with their money.

  • panamarick

    lol

  • panamarick

    lol

  • Benway for the Nova Police

    For a thousand dollars you could buy a lot of regular beer and plenty of grain neutral spirits and hire some yokel to shoot you a damned squirrel.

  • Benway for the Nova Police

    That's next year's first offering.

  • Benway for the Nova Police

    Same purpose anything serves in the West. Makes money.

  • Benway for the Nova Police

    “The end of history” refers to the fall of the Soviet Union and the end of the Cold War, which probably would have been true if W hadn't manufactured his little War on Terr'r. As to what this has to do with squirrel beer, I have no idea, unless it's a reference to Gorbachev.

  • Benway for the Nova Police

    My squirrels keep under cover, there being a hawk the size of a B-52 living in the neighborhood. And at least they're cute vermin.

  • Benway for the Nova Police

    That would be the Feast of Hag?

  • Benway for the Nova Police

    You never heard of a squirrel gun? A la Davey Crockett?

  • Benway for the Nova Police

    Like Obama. In fact, you can just picture Barack with his cute little cheeks puffed out filled with nuts… Republican nuts.

    Take that anyway you want.

  • Benway for the Nova Police

    536 AD and thereafter. Rats carrying the plague wiped out a third of the population of Europe, and most likely a similar number for the rest of the Old World.

    “Rats aren't really so bad”?

  • Benway for the Nova Police

    The ones that drive me nuts are the ones that run back and forth in front of your car until they get squashed. Not the brightest of animals.

  • tonyrage

    Dear editors. 55 proof is 27.5%. 110 proof is 55%. Read a book.

  • http://www.facebook.com/profile.php?id=1134052365 David Kevin Parkhurst

    They use yeast strains with higher tolerances

  • http://www.facebook.com/profile.php?id=561857633 Boyd Illa

    WHEN do they even say proof in this article? It strictly says 55 percent. Read a book.

  • tonyrage

    It was in the original link to the article from Raw's homepage. Do I need to put that in caps or can you read it anyways?

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