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Maddow: Chris Christie’s brand is ‘I will be rude’

By David Edwards
Wednesday, June 29, 2011 10:44 EDT
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During her appearance on NBC’s Today Show Tuesday, MSNBC’s Rachel Maddow explained the political strategy being used by Republican New Jersey Governor Chris Christie.

“I think Chris Christie is really good at polishing his own brand,” Maddow told host Ann Curry. “And his brand at this point is ‘I’m the guy who’s really good at screaming at my own constituents.’”

“Chris Christie is auditioning for vice president. Chris Christie would like to be taken seriously on the national stage. That’s why he’s embarrassing himself in his own state… He is auditioning and his brand is ‘I will be rude’ and rudeness is actually what he’s trying to sell as a form of political authenticity,” she added.

Watch this video from MSNBC’s Today Show, broadcast June 29, 2011.

Visit msnbc.com for breaking news, world news, and news about the economy

[H/T: Mediaite]

David Edwards
David Edwards
David Edwards has served as an editor at Raw Story since 2006. His work can also be found at Crooks & Liars, and he's also been published at The BRAD BLOG. He came to Raw Story after working as a network manager for the state of North Carolina and as as engineer developing enterprise resource planning software. Follow him on Twitter at @DavidEdwards.
 
 
 
 
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