“While there may be several reasons for this strong performance, the relative homogeneity of its audience is a contributing factor,” ACSI explained on their website. “Not so for The Huffington Post, which has gone from serving a fairly tight, liberal-leaning audience to reaching a much broader user base.”
The Huffington Post, which was included on the index for the first time this year, ranked last with 69 points. Internet service provider AOL bought the news site for $315 million in February.
ABCNews.com came in second place with a score of 77, a 3 percent improvement since last year. USATODAY.com scored third, with a score of 76 and MSNBC scored fourth.
NYTimes.com suffered the biggest drop in consumer satisfaction, declining 4 percent to a score of 73. The site recently implemented a paywall, charging for full access to online content.
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