Why this is a bad idea should be self-evident, but just in case it isn't, in the interview with the founder she unwittingly makes the case against this atrocity.
One day, I was looking at the beer cooler — and we have over 400 beers — but there was nothing that shouted out "female."
Perhaps because "female" isn't some teeny special interest group that requires microtargeting in everything. What next? Restaurants that have different menus for men and women?
Women consume 25 percent of all the beer in the United States. That's 700 million cases a year. I thought, "This is really interesting, and why hasn't this segment of the market been addressed?"
In what universe is selling 700 million cases of beer to a market "not addressing" them? If women drink 25% of beer, that inclines me to think women already feel that beer is a beverage they can drink. That they don't drink 50% of beer probably has less to do with how pink it is and more to do with the fact that women probably drink less overall and they do drink more wine than men. I will point out that wine sells really well to women, and it does so without any sparkles, cutesy-poo shit, or the color pink.
At what point, she actually says this:
I knew I needed it not to be a gimmick.
I wonder if after spending all her time convincing herself that women need a pink beer called "Chick", she just lost her ability to grasp basic realities, and now everything she says is the opposite of the obvious truth.
Okay folks, discussion question: What's your favorite alcoholic beverage (if you drink)? Why? What does your gender have to do with your choice in beverage? Be honest—if it has anything to do with it, I'll bet it's way more interesting than "I'm a girl and want pink beer".