Super PACs such as Make Us Great Again are a new political animal, created by the Supreme Court’s 2010 decision in Citizens United v. Federal Election Commission. Unlike the candidates themselves, Super PACs can accept unlimited donations and spend that money to promote views in support of or against federal candidates. The groups cannot coordinate directly with the candidates themselves.
In the 2010 midterm elections, conservative Super PACs spent $34.7 million altogether, while liberal-linked Super PACs spent about $28 million. The groups’ spending in their first presidential election is expected to far exceed that.
“The Super PAC will probably outspend the legal presidential deal,” Scott Reed, a veteran GOP strategist, told MSNBC. “Look, these Super PACs have changed the way presidential campaigns are run.”
According to the document, Make Us Great Again will make a $5 million media buy with Fox News within the next month. Between late September and the end of the year, $20 million is slated for media in early primary states. Another $20 million will go toward a “nomination push” between January and March 2012 and $10 million will stretch through the rest of the spring.
Jason Miller, a spokesman for Make Us Great Again, brushed off the document, which was provided by a Perry supporter to MSNBC.
“You’re referring to an early planning document that is now outdated,” he said in an emailed statement. “As the dynamics of this primary have changed, so have our targeting and spending.”
Kase Wickman is a reporter for Raw Story. She holds a journalism degree from Boston University and grew up in Eugene, OR. Her work has been featured in The Boston Globe, Village Voice Media, The Christian Science Monitor, The Houston Chronicle and on NPR, among others. She lives in New York City and tweets from @kasewickman.
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