Dr. Pepper’s lipstick-shooting gallery

By Amanda Marcotte
Friday, October 14, 2011 20:55 EDT
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I was going to ignore this Dr. Pepper "bitches ain't shit" campaign on the grounds that it's just catering to the Tea Party-fication of America. It's clear the whole point of it is to convince sexist assholes that using this product will piss off the feminists, since they have empty, meaningless lives that can only be filled up with the hopes that they're somehow pissing off the liberals. Being angry about it just contributes to their disease, because it gives them a temporary fix and discourages them from developing lives with meaning that will keep them from wanting so desperately to piss off the liberals. But Scott highlighted this aspect of the website advertising Bitches Ain't Shit Cola, or whatever it's called:

This week, the company unleashed a new campaign on Facebook, including a “man quiz” and a shooting gallery that aims at girly things like lipstick.

Yeah, because the right way to react when your sense of masculinity is threatened is to whip out a gun. 

Obviously, Dr. Pepper rolled out this campaign before there was a mass shooting that left 8 dead, in which the murderer was apparently motivated to get revenge on his ex-wife over not getting his way in a custody battle. But if they'd done a little market research, they would have been able to predict the reaction from the very same misogynists they hope will buy up their soda. David Futrelle gathered some at Man Boobz. The theme of the comments he collected was, "Children are the property of men who create them all by themselves by ejacualating into incubators we call "women", and when you're done with your incubator, she shouldn't be able to get custody over your child-property, no matter what a judge says. And anyone who disagrees only has themselves to blame if they get shot in the face."  A sample:

E]nough of this type of offensive action might just start making women and their supporters* think twice, especially if they also become targets. (* Divorce attorneys, child services workers and counselors, family court judges, and other enabling cogs in the feminist legal system)……

Essentially men need to tell feminism to shut the fuck up, give it a vigorous slap across the face thus reminding it who is the biological superior, then order it back into the kitchen/bedroom…….

What options other than overt acts of physical violence are there for a man to deal with a shrew ex and corrupt family court system?….

Most men will just lay down and be resigned to the state-enforced kidnapping and extortion plot, but some are made of tougher stuff and for you to whine about this dead ex-wife or that is inconsequential and no loss to humanity.

I submit that women … are much more likely to pay attention when they’re being threatened.

So yeah, no matter how "cute" or "harmless" you may think misogyny is—or invoking violent misogyny—unfortunately, in the real world, it's not cute or harmless at all.

Amanda Marcotte
Amanda Marcotte
Amanda Marcotte is a freelance journalist born and bred in Texas, but now living in the writer reserve of Brooklyn. She focuses on feminism, national politics, and pop culture, with the order shifting depending on her mood and the state of the nation.
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