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Next ad will show Cain putting on his battered leather jacket

By Amanda Marcotte
Tuesday, October 25, 2011 13:02 EDT
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Herman Cain's temporary surge in popularity baffles much of the press, but it honestly doesn't surprise me that much. There's always been a strain of conservatives—the ones who say, "I'm really more libertarian"—who missed out on the 60s and so want to reimagine themselves and dangerous rebels who are out to get The Man, except in this case The Man is ordinary working people who are oppressing the beleagured wealthy class. You don't know downtrodden until The Man, in his greedy grasping for health care and a humble pension, makes you downgrade to a smaller yacht and reduce your summer house options to a mere two or three. Luckily, the downtrodden rich have "libertarians" out there who imagine they're being radical and subversive by calling for regressive tax structures. These folks are Cain's base. Who else do you think is buying all those stupid Harleys?

I think this explanation goes a long way towards explaining this new campaign ad from Cain:

It's gritty! There's smoking and insistent tones! And vaguely menacing pseudo-rock music! Cain is clearly a motherfucking badass. He wants to ban abortion, but he figures it's your choice if you break that law. I don't know how liberals don't see it! He's Mick Jagger mixed with Ronald Reagan. James Dean spouting strange tax theories. You may think it's a misfire for a man who has the same name as the Bible's first murderer and a tax plan that immediately invokes the number of the Beast to run for the nomination of a party that houses the majority of evangelical Christians, but it's all part of the plan. Herman Cain wants you to think he's dangerous, y'all. 

Personally, the whole thing reminds me of another dangerous rebel.

Amanda Marcotte
Amanda Marcotte
Amanda Marcotte is a freelance journalist born and bred in Texas, but now living in the writer reserve of Brooklyn. She focuses on feminism, national politics, and pop culture, with the order shifting depending on her mood and the state of the nation.
 
 
 
 
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