Darren Aronofsky directs shocking new anti-meth ad campaign

By Stephen C. Webster
Wednesday, November 9, 2011 9:25 EDT
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A girl in an anti-meth advertisement. Image via YouTube.
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Darren Aronofsky, acclaimed director of Requiem for a Dream, The Wrestler and Black Swan, has released his latest project: a series of four television ads warning about the dangers of using the street drug methamphetamine.

Getting Aronofsky to direct the spots, produced by ad agency Organic, was something of a coup for The Meth Project, an educational campaign funded by the non-profit Thomas and Stacey Siebel Foundation. The director’s work on Requiem for a Dream is appropriately shocking, following in graphic detail four characters whose lives are ripped apart by heroin and speed addiction.

So, it should be no surprise to anyone familiar with his work that Aronofsky’s anti-meth ads are just as shocking, even without being feature-length films.

While the videos below aren’t necessarily “not safe for work,” they are graphic and disturbing, and one of them implies a homosexual sex act. Another also shows the aftermath of self-inflicted violence, so discretion would be advised before viewing them.

As disturbing as these spots may be, they will be aired on U.S. television networks, according to Mediabistro. It wasn’t immediately clear if they’d be restricted to after 10 p.m.

The videos below are from The Meth Project, released on Nov. 8, 2011.

“Deep End”



“Losing Control”

Stephen C. Webster
Stephen C. Webster
Stephen C. Webster is the senior editor of Raw Story, and is based out of Austin, Texas. He previously worked as the associate editor of The Lone Star Iconoclast in Crawford, Texas, where he covered state politics and the peace movement’s resurgence at the start of the Iraq war. Webster has also contributed to publications such as True/Slant, Austin Monthly, The Dallas Business Journal, The Dallas Morning News, Fort Worth Weekly, The News Connection and others. Follow him on Twitter at @StephenCWebster.
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