Men’s room in bar features urine-controlled video games

By Muriel Kane
Friday, November 25, 2011 17:47 EDT
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It was bound to happen.

Reuters reports that “after three years of development, the men of Britain can at last get gaming while they pee.”

The urinal-based video game system uses infrared sensors to enable users to steer down a ski slope while knocking over penguins or perform other simple actions by aiming their urine to the left, right, or center.

According to Tech Digest, “Featuring a 12-inch LCD screen with an Atom-dual core microprocessor running Windows 7 embedded, Captive Media’s urinal game features a patented contact-less sensor unit that tracks the heat and movement of a user’s urine stream. It’s a bit like a Wii motion-sensor for wee.”

Developer Gordon MacSween told Reuters that he wasn’t certain how his brain-child would be received until “a group of American servicemen were in the bar, and I heard one of them coming out, high-fiving his mates, saying ‘Twelve!’ And his pals were saying, ‘No way, dude.’ They were going off to play and compete, and I thought, ‘This is good.’”

“Because you’ve got a minute of a guy’s time with nothing else on his mind, it’s a great time to put messages in front of them,” MacSween explained. “Sales [at the bar] have been up between 40-50%.”

The advertising-supported system will be rolled out in bars across the UK early in 2012. and MacSween hopes that even under tough economic circumstances, it will give customers “good reasons to go out for a drink at a time when so many are opting to stay in.”

This video is from Reuters, uploaded November 25, 2011.

Muriel Kane
Muriel Kane
Muriel Kane is an associate editor at Raw Story. She joined Raw Story as a researcher in 2005, with a particular focus on the Jack Abramoff affair and other Bush administration scandals. She worked extensively with former investigative news managing editor Larisa Alexandrovna, with whom she has co-written numerous articles in addition to her own work. Prior to her association with Raw Story, she spent many years as an independent researcher and writer with a particular focus on history, literature, and contemporary social and political attitudes. Follow her on Twitter at @Muriel_Kane
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