Colorado marijuana legalization campaign runs first TV ad

By Eric W. Dolan
Thursday, May 10, 2012 18:34 EDT
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Marijuana ad via screenshot
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The Campaign to Regulate Marijuana Like Alcohol unveiled its first television advertisement on Thursday, urging voters in Colorado to legalize recreational use of the drug.

In the 30-second ad, a young woman sends an email to her mother explaining why she uses marijuana instead of alcohol.

“I used to drink a lot,” she says. “It was kind of crazy. But now that I am older, I prefer to use marijuana. It’s less harmful to my body, I don’t get hungover and honestly I feel safer around marijuana users.”

Residents of Colorado will have the opportunity this November to legalize marijuana possession and allow regulated sales of marijuana in their state.

If approved by voters, the Regulate Marijuana Like Alcohol Act would allow for the limited possession and cultivation of cannabis by adults age 21 and over. It would also allow the state and local governments to enact regulations on the commercial production and distribution of marijuana, as well giving local governments the option to prohibit marijuana sales altogether.

The Campaign to Regulate Marijuana Like Alcohol hopes the ad “will inspire thousands of mothers and daughters in the state to have conversations about marijuana this weekend.”

“We need our supporters to help other Coloradans appreciate that marijuana is not ‘bad;’ it is simply a less harmful and acceptable alternative to alcohol,” the campaign said.

Watch the video, uploaded to YouTube on May 10, below:

Eric W. Dolan
Eric W. Dolan
Eric W. Dolan has served as an editor for Raw Story since August 2010, and is based out of Sacramento, California. He grew up in the suburbs of Chicago and received a Bachelor of Science from Bradley University. Eric is also the publisher and editor of PsyPost. You can follow him on Twitter @ewdolan.
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