Colbert’s tip for businesses: Be more controversial

By Arturo Garcia
Tuesday, August 7, 2012 8:56 EDT
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In covering the tempest surrounding Chick-Fil-A Monday on The Colbert Report, host Steven Colbert hit upon a new business strategy: Don’t run away from controversy, embrace it.

“Just associate your product with a divisive political position and wait for the cash to roll in,” he said, before pitching some trial slogans for La-Z-Boy (“You know who’s lazy? Mexicans.”) and Pringles (“Once you pop, you can’t stop … requiring women to get transvaginal ultrasounds.)

Colbert based his idea on the restaurant chain’s reportedly having the best sales day in history – “Or as chickens refer to it, the worst day in history,” he added – following Fox News host Mike Huckabee’s “Chick-Fil-A Appreciation Day,” when eaters arrived en masse Aug. 1 in support of the company.

Never one not to take his own advice, Colbert used the occasion to announce his own controversial stance, outing himself as a heterosexual. Those people he lives with, he said, aren’t his roommates – they’re his wife and kids, and they love each other.

“Today I’m proud to shout: We’re straight, we’re great, you’re used to it,” he said.

Watch Colbert’s take on the Chick-Fil-A controversy, aired Monday, below:

Arturo Garcia
Arturo Garcia
Arturo R. García is the managing editor at Racialicious.com. He is based in San Diego, California and has written for both print and broadcast media, including contributions to GlobalComment.com, The Root and Comment Is Free. Follow him on Twitter at @ABoyNamedArt
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