One Oregon-based brewery is hoping, for some reason, that their newest brew made from an ingredient derived from the brewer’s beard holds the secret to unlocking the selling power of the man’s mane.
For Rogue Ales Brewery brewmaster John Maier, it all started as a joke when a coworker suggested they mail several of his beard follicles off to a lab to have them tested for yeast.
“To the shock of the experts at White Labs, the beard samples had produced a yeast strain that was perfect for use in brewing,” the company’s website explains. “Additional testing was conducted and confirmed that the yeast strain was not Rogue’s yeast. White Labs’ Chris White said ‘we were shocked and thrilled with this remarkable discovery.’”
“You’re really not drinking the beard,” Maier told KPTV Fox 12 in Oregon . “You’re drinking a great beer that happens to have a yeast in it that comes from a beard.”
The company says that beard beer should be available sometime next year.
This video is from KPTV Fox 12, published Sept. 26, 2012.
Stephen C. Webster is the senior editor of Raw Story, and is based out of Austin, Texas. He previously worked as the associate editor of The Lone Star Iconoclast in Crawford, Texas, where he covered state politics and the peace movement’s resurgence at the start of the Iraq war. Webster has also contributed to publications such as True/Slant, Austin Monthly, The Dallas Business Journal, The Dallas Morning News, Fort Worth Weekly, The News Connection and others. Follow him on Twitter at @StephenCWebster.
Raw Story is a progressive news site that focuses on stories often ignored in the mainstream media. While giving coverage to the big stories of the day, we also bring our readers' attention to policy, politics, legal and human rights stories that get ignored in an infotainment culture driven solely by pageviews.
Founded in 2004, Raw Story reaches 5 million unique readers per month and serves more than 19 million pageviews.