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Apple unveils iPad Mini

By Agence France-Presse
Tuesday, October 23, 2012 14:20 EDT
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Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the iPad Mini (AFP, Kimihiro Hoshino)
 
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SAN JOSE, California — Apple unveiled a smaller version of the iPad on Tuesday, venturing into the market for smaller tablet computers dominated by Amazon, Google, and Samsung.

“This is iPad mini,” Apple’s senior vice president for marketing Phil Schiller said as he displayed the new iPad at an Apple event in San Jose.

“This isn’t just a shrunken down iPad,” Schiller said. “It is an entirely new design.”

The iPad mini’s touchscreen measures 7.9 inches diagonally compared to 9.7 inches on the original iPad.

Apple also unveiled a fourth generation of the original iPad on Tuesday and the California-based company said it has sold over 100 million of the devices in two and a half years.

Apple set the tablet computer market ablaze with the first iPad in early 2010 and stuck with its 9.7-inch screen while rivals introduced lower-price tablets with screens closer to seven inches.

Amazon’s seven-inch Kindle Fire proved popular last year, and a new version was launched last month.

Meanwhile, a Google Nexus 7 powered by Android software joined the Samsung Galaxy in the seven-inch tablet market.

Agence France-Presse
Agence France-Presse
AFP journalists cover wars, conflicts, politics, science, health, the environment, technology, fashion, entertainment, the offbeat, sports and a whole lot more in text, photographs, video, graphics and online.
 
 
 
 
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