Some pet-owning web users reacted with shock this week to a Swedish insurance company’s new advertisement featuring cats skydiving, set to the soothing sounds of artist R. Kelly. The uproar was actually enough to get CNN’s attention.
Reached by reporters, the insurance company Folksam assured the network that the cats didn’t really go skydiving.
The company claimed ad was created for a customer named Eve, who insures her cat through Folksam, using green screen technology to digitally place the cats into a video of people doing the real skydiving.
Stephen C. Webster is the senior editor of Raw Story, and is based out of Austin, Texas. He previously worked as the associate editor of The Lone Star Iconoclast in Crawford, Texas, where he covered state politics and the peace movement’s resurgence at the start of the Iraq war. Webster has also contributed to publications such as True/Slant, Austin Monthly, The Dallas Business Journal, The Dallas Morning News, Fort Worth Weekly, The News Connection and others. Follow him on Twitter at @StephenCWebster.
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