Thursday night on “The Colbert Report,” host Stephen Colbert paid tribute to Sunday’s Super Bowl game and confessed that his favorite part of the big game weekend is the ads for the ads, that is, the so-called “teaser” commercials that point viewers to the actual TV spots that will run during the game.
Super Bowl weekend, Colbert said, is “like Football Christmas, if Christmas was more commercialized.”
“I’m just dying to see the San Francisco, uh…Earthquakes?” he continued, “face off against the Baltimore…I want to say Trashcan Fires.”
Temporarily dubbing his show “The Sport Report,” Colbert said this weekend is all about watching two titans of the game going head-to-head, Axe Body Spray versus the e-Trade baby. The ads are the most important part of the game, he said, and now there are even ads for those ads.
He rolled a CNN news segment discussing the phenomenon of “teaser” ads, which are essentially commercials for commercials that will air during the Super Bowl.
“This is great!” Colbert said. “TiVo watchers have something to practice fast-forwarding through.”
He announced that his favorite is a teaser ad for Taco Bell in which an older man on a mobility scooter tries to maneuver his way through a line of tackle dummies.
“Wow, seeing that old man get hurt really makes me crave some Mexican food,” he said. “Or some Taco Bell.”
Watch the video, embedded via Comedy Central, below: