Dodge crafted a video that became one of the most-talked-about Super Bowl ads on Sunday, but immigrant rights groups responded with their own version of the ad, pointing out that Dodge’s whitewashed version of farming doesn’t necessarily reflect today’s reality.
Isaac Cubillos posted his version of the ad, similarly set to now-deceased right-wing radio personality Paul Harvey 1978 speech “So God Made a Farmer.” But instead of images of white male farmers, as featured in Sunday’s Dodge ad (riffed from an already existing YouTube video), but instead featured images of Latinos and Latinas.
Latino rights group Cuéntame also made a similar tribute to immigrant farmers, below.
A 2012 fact sheet released by the National Center for Farmworker Health, based on a Department of Labor survey, estimated that 72 percent of all farmworkers are foreign born. They also estimated that 22 percent of crop workers were female.
Watch the video, uploaded to YouTube on Feb. 4.
Watch the Cuéntame video, posted to Facebook on Feb. 4.