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Nike suspends contract with Oscar Pistorius

By Agence France-Presse
Thursday, February 21, 2013 6:23 EDT
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South African Oscar Pistorius makes history by becoming the first double amputee to compete in an athletics event at the Olympics. (AFP Photo_Olivier Morin)
 
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US sportswear giant Nike has suspended its contract with South African Paralympics star Oscar Pistorius, the company’s UK and Ireland spokesman said Thursday.

“Nike has suspended its contract with Oscar Pistorius,” the spokesman told AFP.

“We believe Oscar Pistorius should be afforded due process and we will continue to monitor the situation closely.”

Seen worldwide as an inspirational athlete, Pistorius, who has both legs amputated below the knee, is linked to several corporate giants.

He is facing murder charges over the Valentine’s Day shooting of his girlfriend Reeva Steenkamp at his home in South Africa.

Pistorius, who became the first double amputee to compete against able-bodied athletes in the Olympics at the 2012 London Games, says he shot Steenkamp by mistake through a locked bathroom door, believing she was a burglar.

Pistorius earned millions of dollars in endorsements but the murder charge saw billboards featuring his image being taken down soon after the news broke.

An advert for Nike that showed Pistorius setting off from the starting blocks with the line “I am the bullet in the chamber” has been removed from the runner’s personal website.

A Nike spokesman confirmed on Tuesday that the sporting goods and apparel manufacturer had “no plans for Oscar Pistorius in upcoming campaigns”.

At the end of last year, Nike ended a 16-year partnership with disgraced cyclist Lance Armstrong following the publication of the US Anti-Doping Agency report that led to the voiding of his seven Tour de France titles.

Golf icon Tiger Woods, another Nike-backed athlete, retained the endorsement of the company during his infamous sex scandal when other sponsors severed ties with the then-married father of two.

Agence France-Presse
Agence France-Presse
AFP journalists cover wars, conflicts, politics, science, health, the environment, technology, fashion, entertainment, the offbeat, sports and a whole lot more in text, photographs, video, graphics and online.
 
 
 
 
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