The ‘ePad’: A new tablet specifically for women?

By Jeff Winkler
Wednesday, March 13, 2013 18:08 EDT
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Apparently, tablets aren’t unisex and one company has taken care of that problem.

The ePad Femme, developed by Middle East–based Eurostar Group, is being advertised as “”world’s first tablet made exclusively for women,” according to Daily Dot.

What makes it so lady like? Well, it comes preloaded with a pink background, for starters. But also included are several apps that Eurostar Group thinks would be just perfect on a ladies-only tablet. There’s a yoga app, a shopping app, cooking app and of course a weight-loss app. It appears that other apps, male-centric or otherwise, can’t be uploaded.

First announced in October of 2012, the ePad Femme was touted as a great Valentine’s Day gift idea.

“The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga,” a marketing person for  Eurostar Group, told the Jerusalem Post. “It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference.”


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