Jon Stewart demolishes Republican’s superficial new messaging strategy

By Eric W. Dolan
Wednesday, March 27, 2013 0:14 EDT
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On his show Tuesday night, The Daily Show host Jon Stewart ripped into the Republican Party’s so-called “autopsy” report for advocating merely superficial changes to the party.

“It is a document of idealism, principle and hope, named for the process bodies pulled from a river undergo,” Stewart remarked.

The report, ordered by Republican National Committee Chairman Reince Priebus, advised the GOP to overhaul its “messaging” after its losses in 2012. Stewart observed the report only called for cosmetic changes to the Republican Party, not changes to any of the party’s actual policies.

“Remember, when you tell a gay person that their love is too unnatural for society to recognize, smile,” Stewart mockingly said.

He compared the Republican Party’s new minority outreach strategy to the marketing tactics of cigarette companies. The RNC plans to do “market research” in minority communities, then send “paid spokespeople back into the minority communities with a new re-targeted message,” Stewart explained. “It worked for cool cigarettes, why not another organization that has seemed indifferent to the overall health of minorities?”

He then turned his attention to the conservative gathering known as CPAC, wondering how Republicans had implemented their new strategy. He discovered that Donald Trump wanted more European immigrants, Rep. Michele Bachmann (R-MN) literally ran away from facts, and Sarah Palin was actually a YouTube comment come to life.

Watch video, via Comedy Central, below:

Eric W. Dolan
Eric W. Dolan
Eric W. Dolan has served as an editor for Raw Story since August 2010, and is based out of Sacramento, California. He grew up in the suburbs of Chicago and received a Bachelor of Science from Bradley University. Eric is also the publisher and editor of PsyPost. You can follow him on Twitter @ewdolan.
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