A report released Monday by the College National Republican Committee (CNRC) rang like an encore of the Republican party’s March 2013 “autopsy” study, warning the party to change its’ approach if it wants to win back the youth vote in future elections, Talking Points Memo reported.
“Our research finds both a dismal present situation and an incredible opportunity for turning the GOP brand around,” the report said, pointing to a combination of rhetorical tactics while supporting Louisiana Gov. Bobby Jindal’s (R) November 2012 admonishment that Republicans “stop being the stupid party.”
“The ‘intelligent’ brand (among other positive attributes) is seriously undercut by outrageous statements made by errant Republican voices that are inevitably repeated over and over in the media,” the report said. “We as a party must value intelligence and elevate smart leaders.”
The report also exhorted the party to not cede the label of being “open-minded” to progressives and Democrats, without suggesting a policy change on issues like marriage equality.
“We will face serious difficulty so long as the issue of gay marriage remains on the table,” the report concedes. “In the short term, the party ought to promote the diversity of thought within its ranks and make clear that we appreciate healthy debate on the policy topic at hand. We should also strongly oppose the use of anti-gay rhetoric.”
The CRNC report also pointed out that young Latino voters felt slighted by the GOP, another echo of the $6 million study commissioned by the Republican National Committee following the re-election of President Barack Obama.
The report, posted by TPM on Monday, can be read below.
Arturo R. García is the managing editor at Racialicious.com. He is based in San Diego, California and has written for both print and broadcast media, including contributions to GlobalComment.com, The Root and Comment Is Free. Follow him on Twitter at @ABoyNamedArt
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