Reuters editors discuss how Tesla Motors is shaking up the auto industry

By Eric W. Dolan
Monday, June 24, 2013 20:12 EDT
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Reuters associated editor Antony Currie screenshot via YouTube
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In video uploaded to YouTube on Monday, editors at Reuters explained how Tesla Motors was disrupting the long-established car manufacture-dealer relationship.

Much like the way Apple stores operate, Tesla Motors sells cars directly to consumers through their own showrooms and the Internet. By cutting out the middleman — car dealerships — the company says it can better educate their potential customers. It also prevents the company from producing more electric cars than it can sell.

“It is a strange thing. If you want to buy a Tesla car, you can get your car from Tesla,” Reuters associated editor Antony Currie jokingly explained.

Tesla’s direct-to-consumer sales model has been challenged in Texas, North Carolina and most recently New York. So far, however, attempts to outlaw Tesla’s direct-to-consumer sales have failed.

“This is a typical Silicon Valley story were you come in and a couple of smart folks have looked at things and said, ‘Hold on a second, this is a completely ridiculous system,’” Reuters’ global editor Rob Cox added. “You basically have said lets just disrupt this thing completely, squeeze out all the costs, and re-add it to our bottom line and create a better product.”

Watch video, uploaded to YouTube, below:

Eric W. Dolan
Eric W. Dolan
Eric W. Dolan has served as an editor for Raw Story since August 2010, and is based out of Sacramento, California. He grew up in the suburbs of Chicago and received a Bachelor of Science from Bradley University. Eric is also the publisher and editor of PsyPost. You can follow him on Twitter @ewdolan.
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