The cartoon, sponsored by online investment site eTrade, shows a tree bearing Sharpton’s name hanging four hooded figures with the word “Truth” written on their backs, representing various high-profile criminal cases, including the Tawana Brawley sexual assault case, which was dismissed after a grand jury investigation declared Brawley’s allegations to be a hoax. At the time, Sharpton acted as an advisor for Brawley. The last figure on the tree bears the name “Zimmerman,” a reference to George Zimmerman, who was acquitted on second-degree murder charges for his role in the death of Florida teenager Trayvon Martin.
Phone and email messages to eTrade asking whether the company was aware of the content of Ramírez’s piece were not returned before publication. A screenshot of the cartoon can be seen below.
investors business daily lynching cartoon
UPDATE 7/31/13: E*TRADE told Raw Story that the sponsorship ad was “erroneous” on the part of Investors.com. “E*TRADE Financial was not a sponsor of this cartoon,” they wrote in a statement, “nor did we have any knowledge of its existence, until your article brought it to our attention. Once we were made aware, we contacted Investors.com and had our logo immediately removed from the page.”
Investors.com issued a similar statement which reads: “The cartoon page erroneously included a rotating advertisement, ascribing ‘sponsorship’ of the page to companies that had purchased non-directed advertising space with us, which included E*TRADE Financial. Neither E*TRADE nor any other advertiser was a sponsor of the cartoon.”
Arturo R. García is the managing editor at Racialicious.com. He is based in San Diego, California and has written for both print and broadcast media, including contributions to GlobalComment.com, The Root and Comment Is Free. Follow him on Twitter at @ABoyNamedArt
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