Streaming video service Netflix on Thursday introduced profiles that tune viewing recommendations to the tastes of different people in households.
The option to create separate profiles on Netflix accounts began rolling out globally and was intended to better tailor television show or film suggestions to whoever is watching.
Previously, the recommendation formula combined all viewing, whether shows were chosen by children, sports fanatics, romance fans, action lovers, or others with distinct preferences.
“Now everyone in your home can have their own Netflix experience, built around the TV shows and movies they enjoy,” said chief product officer Neil Hunt.
“No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, roommates, or house guests.”
The Northern California-based service has found that well-targeted suggestions leads to people watching more shows or films at Netflix.
Each home can set up a maximum of five profiles for a Netflix account at no added cost to the monthly subscription fee.