The founder of a series of questionable dating sites defended his latest endeavor on Monday to Al Jazeera America by denying that basing one on outright bribery represented a sexist viewpoint.
Calling the question of whether the “Carrot Dating” app was sexist “appalling,” Brandon Wade added, “I adore women” and said he would rather have used the word “incentive” in promoting the site if he had to do it again.
But according to Business Insider, a press release for the app, which allows users to entice potential dates “rewards” ranging from lunch to plastic surgery, states, “There’s only one method of manipulation that has stood the test of time: bribery. It’s a concept so simple that even animals understand — give a dog a bone, and it will obey. Give a woman a present, and she’ll …”
Promotional pictures for the app also feature Wade, a self-described “never-been-kissed MIT nerd” who also founded the “sugar daddy” site Seeking Arrangements and What’s Your Price, which lets users bid on potential dates, dangling carrots from a stick in front of women.
Wade also defended the app in an interview with Esquire, arguing that the plastic surgery option was included as a joke, and that the exchanges mirror typical dating interactions.
“If dangling dinner, or flowers, or drinks, or even going for a movie is prostitution, then I guess most of the people in this country are engaging in prostitution,” Wade told Esquire.
But Business Insider reporter Caroline Moss, among others, rebuked the app’s premise, writing, “Likening females who like shiny jewelry to dogs who like treats, Wade truly believes all you have to do is find the right carrot to dangle, and you’ll unlock the code to a lifetime of happiness.”
Watch a promotional video for “Carrot Dating,” as posted on YouTube, below.
[Image via "Carrot Dating" Facebook page]