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Audi to invest $30 billion in new technology

By Agence France-Presse
Friday, December 27, 2013 11:06 EDT
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A camera crew film the interior of the 2014 Audi A3 displayed on November 21, 2013 at the LA Auto Show (AFP)
 
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Audi, the top-of-the-range carmaker owned by German auto giant Volkswagen, announced Friday a massive investment programme in new models and technology over the next five years.

The company said it would invest around 22 billion euros ($30 billion) between 2014 and 2018 and also said it had achieved its goal of an annual 1.5 million deliveries early.

“In the future, we will be investing increasingly in new products: 70 percent is intended for the modernisation and expansion of the model range and for our portfolio of technologies,” Axel Strotbek, Audi board member for finance said in a statement.

Audi, whose main rivals are German carmakers BMW and Mercedes-Benz, said it now eyeing two million deliveries a year by 2020, after reaching 1.5 million this year, two years earlier than planned.

The group plans to extend its product range from 49 models currently to 60 by 2020, it said.

Agence France-Presse
Agence France-Presse
AFP journalists cover wars, conflicts, politics, science, health, the environment, technology, fashion, entertainment, the offbeat, sports and a whole lot more in text, photographs, video, graphics and online.
 
 
 
 
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