Amid all the fancy tech on display at the Consumer Electronics Show on Monday, Transformers director Michael Bay’s presentation for Samsung apparently came undone over a simple teleprompter malfunction.
Bay was supposed to be extolling the virtues of the company’s 105-inch curved television alongside Executive Vice President Joe Stinziano, but instead became flustered and left the stage.
“I create visual worlds that are so beyond everyone’s normal life experiences, and Hollywood is a place that creates a viewer escape,” Bay is seen saying in video of the presentation posted online. “What I try to do, as a director is, I try to –”
At this point, Bay gets visibly anxious and retreats, saying, “The type is all off, sorry. I’ll just have to wing this.”
“Tell us what you think,” Stinziano says.
But after saying, “I try to take people on an emotional ride,” Bay turns around and leaves, sheepishly saying, “I’m sorry,” despite Stinziano’s attempt to prompt him into talking about the television.
The Los Angeles Times reported that Bay explained what happened in a post on his website Monday evening.
“I rarely lend my name to any products, but this one is just stellar,” Bay wrote. “I got too excited to talk, that I skipped over [Stinziano's] intro line and then the teleprompter got lost. Then the prompter went up and down — then I walked off. I guess live shows aren’t my thing.”
The Times also reported that the company was the butt of jokes online after a photo was posted showing the rain machine promoting the television misspelled “experience” as “experiece.”
Watch Bay’s attempt at a sales pitch, as posted online on Monday, below.