Automakers worry ‘luxury’ brands marketed to the masses could lose their prestige

By Agence France-Presse
Wednesday, January 15, 2014 6:17 EDT
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A camera crew film the interior of the 2014 Audi A3 displayed on November 21, 2013 at the LA Auto Show (AFP)
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As luxury reaches masses, will auto brands lose prestige? (via AFP)

American consumers have a taste for luxury and automakers are rushing to deliver by upgrading interiors, loading up on fancy features and expanding their offerings with stylish new models. Some analysts warn that the line between the mass market and…

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