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Tech giant Qualcomm: ‘Augmented reality’ is more than just ‘digital gimmickry’

From human anatomy and Maxim cover-models to Sesame Street, tech giant says AR is more than a gimmick The problem with augmented reality is its perception as digital gimmickry: a technology in search of a useful application that’s often hijacked for novelty purposes. AR can make cartoon monsters jump out…

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