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Ratings firm Nielsen agrees to buy radio monitor Arbitron for $1.2 billion
US market study group Nielsen said Tuesday that it has agreed to buy media specialist Arbitron for $1.2 billion in cash. Nielsen said it is offering $48.0 (36.4 euros) per share for Arbitron, a premium of 26 percent compared with the company’s closing share price on Monday. “The transaction has…
Rush Limbaugh’s ratings have fallen 30% in the last six months
by Jen Ortiz The just-released Arbitron report reveals that a lot less people are listening to right-wing talk radio. With a lull in ratings since November, Rush Limbaugh had a 3.0 share of listeners for his radio time slot, which is a 33% slide from October and from last April,…
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