Home » Topics » brand

Apple usurps Google as world’s most valuable brand

LONDON (Reuters) – Apple has overtaken Google as the world’s most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. The iPhone and iPad maker’s brand is now worth $153 billion, almost half Apple’s market capitalization, says…

BMW launches new electric/hybrid brand

FRANKFURT – The German luxury carmaker BMW unveiled on Monday its long-awaited new brand, BMW i, with two new models to be equipped with electric and hybrid drive systems from 2013. The group is also creating a venture capital unit to offer mobility services such as car sharing and navigation…