Home » Topics » Jørgen Vig Knudstorp

Girly Lego Friends lead to 35 percent profit spike

Lego’s controversial courting of the girls’ toy market has paid off for the Danish company after it announced a 35% increase in first-half profits. The world-famous plastic brick maker said net profit rose to 2bn kroner (£213m) in the first six months of 2012, from 1.48bn kroner for the same…