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Lego sales skyrocket as sales of girls’ toy line outpaces production
Toy maker Lego said on Thursday that net profit jumped 35 percent in 2012 on sales rising 25 percent, as demand for a controversial girls’ range outstripped production capacity. The unlisted Danish company posted a net profit of 5.61 billion kroner (752 million euros or $992 million) on revenue that…
Girly Lego Friends lead to 35 percent profit spike
Lego’s controversial courting of the girls’ toy market has paid off for the Danish company after it announced a 35% increase in first-half profits. The world-famous plastic brick maker said net profit rose to 2bn kroner (£213m) in the first six months of 2012, from 1.48bn kroner for the same…
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