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Study: French online classifieds now outnumber print
French online classified advertisements exceeded ads in print publications for the first in 2011, the Xerfi-Percepta market research firm said on Tuesday, but warned of a slowdown of spectacular growth. “While online classifieds jumped by 17 percent last year, print classifieds fell by 2.6 percent from 2010,” a Xerfi-Percepta study…
Online ad revenue overtakes newsprint in China
China’s revenue from online advertising was higher than the equivalent in newsprint for the first time in 2011, a study by the market research firm iResearch said, quoted in the Global Times Saturday. Web advertising in the world’s second largest economy generated 51.19 billion yuan ($8.11 billion), while newsprint advertising brought in 45.36 billion…
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