NEW YORK — Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market. The survey by the Interactive Advertising Bureau with its IAB Europe affiliate and the research firm IHS found…
Internet advertising revenues in the United States jumped 22 percent in 2011 to a record $31 billion, amid sizzling growth in the fledgling mobile Web space, industry figures showed Wednesday. The 2011 figures were up sharply from 2010 — already a record level of $26 billion — following a first-ever…
Singapore Telecom said Monday that it will buy a US mobile advertising start-up for $321 million to expand group revenues from phone ads and marketing across Asia. SingTel, Southeast Asia’s biggest telecom firm by revenue, said its 100 percent buyout of Amobee would boost mobile ad sales in India, Thailand, the Philippines, Indonesia,…
Conservative political group Crossroads GPS, co-founded by former Bush adviser Karl Rove, is notorious for spending millions on political advertising, most recently doling out $20 million for anti-Obama ads. It wasn’t until this week, however, that the placement of their ads drew as much attention as the content. A tipster…