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Consumer complaints about Internet ads to surpass TV in the UK

Angry woman at computer via Mark Aplet / Shutterstock

The internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year. The Advertising Standards Authority – the…

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Yahoo! promises to implement do-not-track provisions on its ad networks

Yahoo. [Image via steve lyon on Flickr, Creative Commons licensed]

Yahoo! on Thursday said that it will soon add a tool to its websites that allows visitors to signal that they don’t want their online activity tracked for ad targeting or other ends. The California-based Internet pioneer promised to deploy a “Do Not Track solution” across its global network, including…

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Online ad revenue overtakes newsprint in China

The Baidu headquarters in Beijing. Image via AFP.

China’s revenue from online advertising was higher than the equivalent in newsprint for the first time in 2011, a study by the market research firm iResearch said, quoted in the Global Times Saturday. Web advertising in the world’s second largest economy generated 51.19 billion yuan ($8.11 billion), while newsprint advertising brought in 45.36 billion…

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