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Yahoo! promises to implement do-not-track provisions on its ad networks

Yahoo! on Thursday said that it will soon add a tool to its websites that allows visitors to signal that they don’t want their online activity tracked for ad targeting or other ends. The California-based Internet pioneer promised to deploy a “Do Not Track solution” across its global network, including…

Online ad revenue overtakes newsprint in China

China’s revenue from online advertising was higher than the equivalent in newsprint for the first time in 2011, a study by the market research firm iResearch said, quoted in the Global Times Saturday. Web advertising in the world’s second largest economy generated 51.19 billion yuan ($8.11 billion), while newsprint advertising brought in 45.36 billion…