Chicago radio host Mancow had himself waterboarded in order to prove that the procedure wasn't torture. He lasted six to seven seconds before he bowed under "not torture".
Fox News famously declared that the 183 times that Khalid Sheik Mohammed was waterboarded was a highly misleading number because, and I quote:
The "183 times" was widely circulated by news outlets throughout the world.
It was shocking. And it was highly misleading. The number is a vast inflation, according to information from a U.S. official and the testimony of the terrorists themselves.
A U.S. official with knowledge of the interrogation program told FOX News that the much-cited figure represents the number of times water was poured onto Mohammed's face -- not the number of times the CIA applied the simulated-drowning technique on the terror suspect.
"The water was poured 183 times -- there were 183 pours," the official explained, adding that "each pour was a matter of seconds."
So one pour, only a matter of seconds, is considered torture by someone who a.) didn't want to believe it was torture and b.) could, at any point, say stop and never have to face another instance of ill treatment from the people involved again. That same thing happening 183 times is "highly misleading", and should not be taken as some terrible, inhumane thing constituting a gross violation of human rights.
Also keep in mind that "until the pliers and blowtorches come out, “torture” seems to be very much in the eye of the beholder". Particularly, you know, the person being maybe-tortured.
UPDATE: It's not torture because Mancow is a scrawny wimp. I'm sure that conservatives are on their way to kick sand in his face as we speak.