Sarah Palin releases a web video in which she pays women to dress like bears and pretend to maul socialism or something.
Cable news covers it ad nauseum, and justifies its coverage by saying everyone's talking about it, even though "everyone" literally only means the people who are talking about how much everyone else is talking about it. The discussion of the discussion is then discussed on Politico, which then uses the completely self-referential dialogue to point out how Sarah Palin is rehabilitating her image and winning the day.
Meanwhile, it is apparently pretty much okay in America to shoot a man laying on the ground in the back because you're too frightened to check to make sure you're inappropriately tazing him rather than killing him.
If only Oscar Grant had been savvy enough to release a web ad...